online marketing fundamentals

A Guide to Marketing Your Business Online

The modern business world has become so competitive that it is no longer enough for even successful companies to sit back and relax. Nowadays, it is essential for all types of businesses to maintain a strong online presence to keep up with the competition. And if you’re wondering how this can be done without putting …

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generation z

Three Digital Trends to Boost Brand Appeal to Gen Zs

For the past years, everyone is talking about how to capture millennial’s attention. The attitudes and preferences of the millennial population have significantly influenced modern marketing strategies, including text messaging, mobile applications, and social media. While this group is likely to become the biggest living generation, more businesses are now setting their sights on Generation …

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man recording a video

Video Creation for Small Businesses: 4 Things You Need To Know

There’s a reason why video advertising commands high prices. If you think a still image is powerful, a video has the power to influence and persuade. And thanks to the ubiquity of the internet, anyone with a camera and some skills can start creating marketing videos right away. Whether you’re launching your brand or promoting …

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