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6 Tactics That Will Strengthen Your Photography Business Against Competitors

Competition in any business is inevitable, but that doesn’t mean you have to let it get the best of you. In the photography industry, there are many ways to tweak your tactics and strategies to provide a better customer experience than what is currently being offered by your competitors. Here are six of them. 1. …

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5 Ways Small Businesses Can Improve Online Presence

The pandemic changed the face of businesses across the planet and has led to massive digitalization effort. Because of safety and health reasons, conducting business transactions face-to-face became fell out of favor for digital interaction. According to experts, 29.7 percent of business was conducted over the internet or online in 2022, not far behind the …

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Three Digital Trends to Boost Brand Appeal to Gen Zs

For the past years, everyone is talking about how to capture millennial’s attention. The attitudes and preferences of the millennial population have significantly influenced modern marketing strategies, including text messaging, mobile applications, and social media. While this group is likely to become the biggest living generation, more businesses are now setting their sights on Generation …

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Video Creation for Small Businesses: 4 Things You Need To Know

There’s a reason why video advertising commands high prices. If you think a still image is powerful, a video has the power to influence and persuade. And thanks to the ubiquity of the internet, anyone with a camera and some skills can start creating marketing videos right away. Whether you’re launching your brand or promoting …

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